AI in the agency? Artificial intelligence, please very human!
Artificial intelligence is not just a buzzword, but a real game changer. As an agency, we are of course also implementing this new innovative technology to revolutionise digital marketing strategies, from search engine optimisation and online advertising to content creation and social media management - AI tools offer a wide range of possible applications.
However, this progress also brings with it the need to adequately accompany, test and monitor AI-supported processes. The human factor remains essential to ensure relevance, ethics and quality.